Keys to the game: ASU at Oregon

When the grousing, predicting and supposing is done, the Ducks kick it off and play football. They'll be in silver and black today, an unintended tribute to Al Davis, perhaps, but fitting in that Chip Kelly and his coaches share Davis' celebrated affection with speed. The NFL's longtime mad genius used to say "Just Win, Baby" while the Ducks say "Win The Day."

Every team in any competitive field, whether football or the battle for corporate supremacy, looks for a rallying cry that means something and a formula that isn't empty hype.

photo left: The Ducks, in silver in black tonight, create an unavoidable echo of one of the NFL's most storied franchises and their recently departed mastermind. Before he lapsed into self-parody, Al Davis was as thorough, innovative and successful as Chip Kelly (Getty images photo).

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